Shopify migration & redesign for Gisele Collection Jewellery

Visit Gisele Collection

Gisele Collection features a curated range of European-inspired spiritual and fashion jewellery, crafted from fine silver, plated metals, and crystal stones. The brief was a fast, full migration from WooCommerce to Shopify, with an emphasis on improved design, streamlined navigation, and increased conversion rates.

• E-commerce Platform: Shopify
• Theme: Icon by We Are Underground (designed for visually rich retail)
• Apps: Australia Post Integration by Seller Dash, Cool Image Magnifier, Rise.ai (Gift Cards & Store Credit), Redirectify
• Integrated with Facebook and Instagram Shops for seamless product tagging
• Enhanced collection filtering and image presentation for mobile and desktop
• Redirect strategy and SEO continuity managed post-migration

The new Shopify store delivers a refined user experience, supports multi-channel selling, and positions Gisele Collection for scalable growth in the online jewellery market.