WordPress website for Dr Fred Clarke, Specialist Plastic Surgeon (Sydney)

Open Dr Fred Clarke’s Website

Website Boutique specialises in SEO-friendly WordPress websites for doctors and clinics. This custom build for Dr Fred Clarke showcases his decades of experience in plastic and reconstructive surgery through a clean, professional, mobile-optimised design.

• Platform: WordPress
• Theme: Divi by Elegant Themes
• Plugins: Yoast SEO, LightSpeed Cache
• Fully optimised for speed, mobile performance, and organic search
• Structured content highlighting procedures, qualifications, and FAQs
• On-page SEO baked in from the ground up (meta tags, schema, internal linking)

The site provides prospective patients with a clear, trustworthy overview of Dr Clarke’s services, and ranks well for high-value, location-based search terms in Sydney and beyond.

The post Dr. Frederick Clarke appeared first on Website Boutique Sydney.

WordPress website for West Street Salon, North Sydney

Open West Street Salon Website

West Street Salon is a modern, high-end hair salon in North Sydney. Owner Dean needed a website that reflected the salon’s striking brand identity while offering a clean, mobile-responsive experience for new and returning clients.

• Platform: WordPress
• Theme: Story by Pexeto Themes
• Plugins: Yoast SEO Premium, Envira Gallery, Ninja Forms, Instagram Feed (Smash Balloon)
• Mobile-optimised layout with strong visual branding
• Gallery and services sections styled to highlight the salon’s creative work
• Booking and contact forms integrated for streamlined enquiries
• SEO framework built in using Yoast SEO Premium, with structured meta and rich snippets

The site delivers a stylish, on-brand online presence that supports local search visibility and drives regular client bookings via organic and direct traffic.

The post West Street Salon appeared first on Website Boutique Sydney.

Shopify migration & redesign for Gisele Collection Jewellery

Visit Gisele Collection

Gisele Collection features a curated range of European-inspired spiritual and fashion jewellery, crafted from fine silver, plated metals, and crystal stones. The brief was a fast, full migration from WooCommerce to Shopify, with an emphasis on improved design, streamlined navigation, and increased conversion rates.

• E-commerce Platform: Shopify
• Theme: Icon by We Are Underground (designed for visually rich retail)
• Apps: Australia Post Integration by Seller Dash, Cool Image Magnifier, Rise.ai (Gift Cards & Store Credit), Redirectify
• Integrated with Facebook and Instagram Shops for seamless product tagging
• Enhanced collection filtering and image presentation for mobile and desktop
• Redirect strategy and SEO continuity managed post-migration

The new Shopify store delivers a refined user experience, supports multi-channel selling, and positions Gisele Collection for scalable growth in the online jewellery market.

The post Gisele Collection appeared first on Website Boutique Sydney.

WordPress website for COS Interiors – High-End Cabinetry & Interior Joinery (Melbourne)

Visit COS Interiors Website

COS Interiors is a Melbourne-based studio specialising in bespoke cabinetry and architectural joinery for luxury residential spaces. The website was designed to strike a careful balance between showcasing high-quality project imagery and maintaining fast, responsive performance.

• Platform: WordPress
• Theme: Divi by Elegant Themes (lightweight build with custom modules)
• Plugins: Yoast SEO Premium, Ninja Forms, Instagram Feed (Smash Balloon)
• Optimised image galleries curated to inspire both new and existing clients
• Design strategy focused on visual impact without sacrificing load speed
• Full Yoast SEO implementation with rich metadata, schema markup, and target keyphrases like “custom cabinetry Melbourne” and “high-end joinery”

The site presents COS Interiors as a premium provider in the cabinetry and interiors space, performing strongly in organic search while acting as a refined visual resource for clients and collaborators.

The post COS Interiors appeared first on Website Boutique Sydney.

WordPress website for Platinum Painting – Residential & Commercial Painting (Sydney)

Visit Platinum Painting Website

Platinum Painting offers professional interior and exterior painting services across Sydney, with a focus on high-quality finishes for homes, strata, and commercial properties. The goal was to create a straightforward, trustworthy tradie website that builds credibility, captures leads, and performs well in local search.

• Platform: WordPress
• Theme: Divi by Elegant Themes
• Plugins: Yoast SEO Premium, WP-Optimize, Instagram Feed by Smash Balloon
• Designed with clear calls to action for quotes and enquiries
• Services broken down for residential, strata, commercial, and special finishes
• Fully mobile-responsive and optimised for trades-related local SEO
• Built to appeal to homeowners, strata managers, and commercial clients alike

A clean, no-fuss tradie website that inspires trust, ranks well for painting services in Sydney, and converts visitors into leads with clear navigation and fast load times.

The post Platinum Painting appeared first on Website Boutique Sydney.

WordPress website for Portrait Detective – Visual History Research Tool

Visit Portrait Detective

Portrait Detective is a free educational resource helping users identify and date historical photographs. Built for researchers, educators, and history enthusiasts, the site combines high-resolution photography with visual cues, timelines, and downloadable references to support learning and archival discovery.

• Platform: WordPress
• Theme: Custom layout built on Divi by Elegant Themes
• Plugins: Envira Gallery (for zoom-enabled, high-resolution image display), WP-Optimize, Yoast SEO
• Interactive image galleries with zoom-in functionality to inspect fashion, poses, and studio styles
• Custom timeline interface that guides users through the evolution of portrait photography, from 1860s to 1930s
• Printable reference pages available for offline use by students, archivists, and libraries
• Designed for clarity and educational accessibility, across desktop and tablet

A well-organised and richly visual tool that empowers users to become their own “portrait detective” — helping identify photographic details by era, with a focus on Australian photographic history. The site supports learning, community research, and formal study through a uniquely engaging and interactive format.

The post Portrait Detective appeared first on Website Boutique Sydney.

WordPress & WooCommerce website for The Lord Howe Island Signal – Independent Island Newspaper

Open The Signal Website

The Lord Howe Island Signal is a long-standing community newspaper, proudly published on the island since 1954. It was revived under the stewardship of Stephen Sia, who has curated and modernised the publication over the past eight years. Today, The Signal thrives as a digital community platform — where locals contribute stories, images, and insights into island life.

• Platform: WordPress
• Theme: Newspaper by tagDiv (designed for modern news and magazine sites)
• E-commerce: WooCommerce (for digital subscriptions and merchandise)
• Strong editorial layout with a focus on readability and accessibility
• Community-led content model — open submissions of articles, photos and artwork
• Mobile-friendly and SEO-optimised to serve both locals and island visitors
• Maintains an active digital archive, preserving island stories and heritage

The website provides a vibrant, democratic space for local voices while acting as a historical archive and lifeline to the community — designed to keep readers engaged, informed, and connected in both digital and print formats.

The post Lord Howe Island Signal appeared first on Website Boutique Sydney.

WordPress website for Seen & Herd – Equine-Assisted Therapy & Counselling

Visit Seen & Herd Website

Seen & Herd provides equine-assisted therapy and counselling in the Hunter Valley, NSW. Their work supports children, young people, and adults through trauma-informed, nature-based sessions with horses. The website needed to express warmth, trust, and professionalism while clearly explaining therapeutic services to a diverse audience.

• Platform: WordPress
• Theme: Divi by Elegant Themes
• Plugins: Yoast SEO Premium, WP-Optimize, Instagram Feed by Smash Balloon
• Gentle, nature-inspired design with earthy colours and calm typography
• Content structured to explain equine-assisted therapy, qualifications, and session types
• Optimised for mobile viewing and built with SEO best practices
• Instagram integration to reflect the rhythm of paddock-based therapy sessions

A grounded, empathetic website that reflects the heart of Seen & Herd’s therapeutic approach. The site supports referrals, builds trust with new clients, and ranks well for local searches in the Hunter Valley area.

The post Seen and Herd appeared first on Website Boutique Sydney.

WordPress website for West Street Wellbeing – Natural Health Clinic (North Sydney & Crows Nest)

Visit West Street Wellbeing Website

West Street Wellbeing is a leading natural medicine practice offering high-quality integrative care. Clinic owner Siegrid needed a modern, easy-to-navigate website to clearly present services, practitioners, and events while conveying the calm, professional energy of the space.

Following the clinic’s relocation, we also re-optimised the website for local SEO — balancing visibility for both the original West Street, North Sydney address and the new Crows Nest location to maintain search rankings and client continuity.

• Platform: WordPress
• Theme: Story by Pexeto Themes
• Plugins: The Events Calendar PRO, SearchWP, Yoast SEO Premium
• Structured service pages and practitioner bios for clarity and discoverability
• Fully integrated event calendar for workshops and ongoing programs
• Local SEO strategy updated to include Crows Nest, with careful handling of location references and map data
• Yoast SEO Premium used to manage custom metadata, schema markup, and readability

The site reflects the practice’s holistic ethos while performing well in local search across both North Sydney and Crows Nest. Clients can easily find services, events, and practitioners — whether returning or new.

The post West Street Wellbeing appeared first on Website Boutique Sydney.

WordPress website for Cammeray Bookkeeping – Bookkeeping & Admin Services

Visit Cammeray Bookkeeping

Cammeray Bookkeeping provides tailored bookkeeping and admin support for individuals and small businesses. The client, Di, needed a simple, professional website to establish an online presence quickly and cost-effectively.

• Platform: WordPress
• Theme: Divi by Elegant Themes
• Plugins: Yoast Local SEO for WordPress
• One-page layout with clear service breakdown and contact form
• Optimised for local search visibility in the Lower North Shore of Sydney
• Built and launched in under two weeks to meet the client’s timeline

A clean and fast-loading site that gives Cammeray Bookkeeping a credible online presence and supports local client acquisition through strong local SEO foundations.

The post Cammeray Bookkeeping appeared first on Website Boutique Sydney.